High-viscosity, non-ionic thickener providing excellent pseudoplastic rheology and shear-thinning behavior.
Outstanding water solubility with rapid hydration and minimal lump formation under moderate mixing conditions.
Excellent compatibility with electrolytes, surfactants, and common preservatives used in aqueous formulations.
Provides superior film-forming capability and improved suspension stability for insoluble actives and pigments.
pH-insensitive viscosity performance across a broad range (pH 3–11), ensuring formulation robustness.
Architectural coatings — interior and exterior latex paints requiring high sag resistance and brush/roll application performance.
Industrial maintenance coatings — protective primers and topcoats where pigment suspension and spatter resistance are critical.
Construction adhesives and tile grouts — enhancing open time, workability, and anti-sag properties.
Agrochemical suspensions — stabilizing solid active ingredients in SC (suspension concentrate) and SE (suspo-emulsion) formulations.
Personal care gels and cleansing bases — delivering clear, elegant rheology in sulfate-free and mild surfactant systems.
| Chemical Type | Non-ionic hydroxyethyl cellulose (HEC) |
| Product Form | Free-flowing white to off-white granular powder |
| Appearance | White to creamy-white, odorless granules |
| Primary Applications | Water-based paints, coatings, construction mortars, agrochemicals, personal care gels |
| Key Features | High viscosity grade, rapid hydration, electrolyte tolerance, pH stability |
| Benefits | Improved sag resistance, enhanced pigment suspension, consistent application performance |
| Typical Viscosity (2% in water, 25°C, Brookfield RV, spindle #3, 12 rpm) | Approx. 20,000–25,000 cP |
| Moisture Content (ASTM D280) | ≤ 5.0% w/w |
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E-mail: wangxingqiang@ericwchem.com
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