Name: Ashland Natrosol 250LR Hydroxyethyl Cellulose
Brand: Guangzhou Eric Wei Chemical Co., Ltd.

Features Of Ashland Natrosol 250LR Hydroxyethyl Cellulose

High-viscosity, low-salt-sensitivity rheology modifier for stable thickening in electrolyte-containing systems.
Excellent water solubility and rapid hydration without clumping, even under moderate shear.
Provides outstanding suspension capability for insoluble particles in aqueous formulations.
Non-ionic nature ensures compatibility with anionic, cationic, and non-ionic surfactants and additives.
Thermally reversible gel behavior supports processing flexibility and film-forming performance.

Typical Applications Of Ashland Natrosol 250LR Hydroxyethyl Cellulose

Architectural coatings — improves sag resistance, brushability, and roller spatter control.
Tile adhesives and cementitious mortars — enhances water retention and open time.
Personal care gels and lotions — delivers elegant texture, clarity, and stability across pH range.
Agrochemical suspensions — stabilizes active ingredients and prevents settling during storage.
Oilfield completion fluids — provides viscosity control and solids suspension in high-salinity brines.

Chemical Type	Non-ionic hydroxyethyl cellulose (HEC) polymer
Product Form	Free-flowing white to off-white granular powder
Appearance	Free-flowing, dry granules; no visible lumps or discoloration
Primary Applications	Water-based coatings, construction mortars, personal care, agrochemicals, oilfield fluids
Key Features	Low-salt sensitivity, high solution viscosity, excellent suspension, broad pH stability (3–11)
Benefits	Improved application properties, extended shelf life, reduced formulation complexity, regulatory compliance (USP/NF, EP, ISO 9001)
Storage Conditions	Store in cool, dry place below 30°C; protect from moisture and direct sunlight
Regulatory Status	Compliant with FDA 21 CFR §172.870; REACH registered; non-GMO

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E-mail: wangxingqiang@ericwchem.com
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