Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Ashland Natrosol M Hydroxyethyl Cellulose

Ashland Natrosol M Hydroxyethyl Cellulose is a premium nonionic cellulose ether polymer offering exceptional thickening, suspension, and water retention in aqueous systems. Designed for demanding industrial applications including paints, adhesives, and construction mortars, it delivers high pseudoplasticity, excellent compatibility, and consistent rheology control with low salt sensitivity and superior film-forming ability.
  • ashland natrosol m hydroxyethyl cellulose_8eb1bd9b
  • ashland natrosol m hydroxyethyl cellulose_8eb1bd9b

Features Of Ashland Natrosol M Hydroxyethyl Cellulose

  1. High-performance rheology modifier delivering excellent viscosity build and shear-thinning behavior in aqueous systems.

  2. Outstanding water solubility with rapid dispersion and minimal lump formation during hydration.

  3. Enhanced suspension stability for insoluble particles across a broad pH range (3–11).

  4. Compatible with common electrolytes, surfactants, and preservatives used in industrial and personal care formulations.

  5. Non-ionic character ensures low sensitivity to ionic strength and robust performance in challenging formulations.

Typical Applications Of Ashland Natrosol M Hydroxyethyl Cellulose

  1. Water-based architectural coatings and decorative paints.

  2. Latex emulsion systems for improved sag resistance and brushability.

  3. Industrial cleaning products including liquid detergents and hard-surface cleaners.

  4. Agrochemical suspensions and sprayable pesticide formulations.

  5. Personal care gels and lotions requiring clarity, mildness, and elegant rheology.

Specifications Of Ashland Natrosol M Hydroxyethyl Cellulose

Chemical TypeNon-ionic hydroxyethyl cellulose (HEC)
Product FormFree-flowing white to off-white granular powder
AppearanceWhite to creamy-white granules
Primary ApplicationsRheology modification, thickening, suspension stabilization
Key FeaturesHigh viscosity efficiency, low surface tension impact, excellent compatibility
BenefitsImproved application properties, enhanced storage stability, reduced formulation complexity
pH Range (1% aqueous solution)6.0–8.5
SolubilityFreely soluble in cold water; insoluble in organic solvents


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