Enhanced rheology control with strong shear-thinning behavior and excellent suspension capability.
Improved water resistance and film integrity due to hydrophobic modification.
Outstanding compatibility with surfactants, electrolytes, and common co-binders in aqueous systems.
Easy dispersion and rapid viscosity development without requiring pH adjustment or neutralization.
Provides long-term storage stability and reduced sagging in vertical applications.
Architectural coatings (e.g., interior/exterior paints and primers).
Textile printing pastes requiring high wet-film stability and sharp pattern definition.
Tile adhesives and cementitious repair mortars for improved workability and anti-sag performance.
Industrial maintenance coatings where water resistance and pigment suspension are critical.
Decorative plasters and skim coats demanding smooth application and extended open time.
| Chemical Type | Hydrophobically modified hydroxyethyl cellulose (HM-HEC) |
| Product Form | Free-flowing white to off-white granular powder |
| Appearance | Uniform granules, free of visible lumps or discoloration |
| Primary Applications | Rheology modifier for water-based architectural and industrial coatings, adhesives, and construction mortars |
| Key Features | Non-ionic, surfactant-compatible, electrolyte-tolerant, pH-stable (pH 3–12) |
| Benefits | Improved thickening efficiency, enhanced water repellency, reduced formulation complexity |
| Solubility | Readily dispersible in cold water; forms clear, viscous solutions upon hydration |
| Storage Conditions | Store in cool, dry place below 30°C; protect from moisture and direct sunlight |
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E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China