Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Ashland Natrosol Plus 330 Hydroxyethyl Cellulose

Ashland Natrosol Plus 330 is a hydrophobically modified hydroxyethyl cellulose (HMHEC), tailored for water-based coatings and adhesive systems. It is a white to off-white powder with high-efficiency water solubility and associative thickening properties. It can increase the viscosity and water retention of liquid systems, enhance the mildew resistance of coatings, prevent sedimentation and sagging, and is not affected by cosolvents

Features Of Ashland Natrosol Plus 330 Hydroxyethyl Cellulose

  1. Associative High-Efficiency Thickening - Associative thickening mechanism, high thickening efficiency, a small amount of addition can reach the target viscosity, reducing formula cost

  2. System Stability Enhancement - Improve the mildew resistance of coatings, prevent pigment settlement, enhance the storage stability of adhesives, and extend the shelf life

  3. Sag Resistance and Anti-Splashing - Optimize the rheology of water-based coatings, resist sagging during construction, reduce splashing, and improve coating uniformity and surface quality

  4. Cosolvent Non-Interference - Thickening efficiency is not affected by cosolvents in coatings, suitable for complex formula systems, with stable and reliable performance

Typical Applications Of Ashland Natrosol Plus 330 Hydroxyethyl Cellulose

  1. Water-Based Architectural Coatings - Thickening of interior/exterior latex paints, anti-sagging and anti-settling, improving construction and storage stability

  2. Industrial Protective Coatings - Rheology control of water-based industrial paints, enhancing coating uniformity and weather resistance, suitable for multiple construction methods

  3. Adhesives and Sealants - Thickening and improving bonding strength, preventing component stratification, ensuring stable product performance

  4. Water-Based Inks - Regulate ink rheology, prevent pigment settlement, and improve printing adaptability and pattern clarity

Specifications Of Ashland Natrosol Plus 330 Hydroxyethyl Cellulose

Chemical NameHydrophobically Modified Hydroxyethyl Cellulose (HMHEC)
Chemical TypeNon-ionic water-soluble associative cellulose ether
AppearanceWhite to off-white powder
Ionic TypeNon-ionic
SolubilityHigh-efficiency water solubility, easy to disperse and dissolve
pH Adaptation Range3.5–11


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