Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Ashland NATROSOL Plus 330 Hydroxyethylcellulose Thickener

Ashland NATROSOL Plus 330 is a high-performance hydroxyethylcellulose (HEC) thickener designed for water-based formulations. It delivers excellent viscosity build, shear-thinning behavior, and superior suspension stability. Compatible with electrolytes and surfactants, it ensures robust rheology control in paints, coatings, adhesives, and construction mortars. This premium-grade HEC offers consistent performance, easy dispersion, and low foam generation—ideal for demanding industrial applications.
  • ashland natrosol plus 330 hydroxyethylcellulose thickener_37065999
  • ashland natrosol plus 330 hydroxyethylcellulose thickener_37065999

Features Of Ashland NATROSOL Plus 330 Hydroxyethylcellulose Thickener

  1. High-performance, non-ionic thickener delivering excellent viscosity build and shear-thinning rheology in aqueous systems.

  2. Enhanced water retention and improved sag resistance for superior vertical application performance in coatings and mortars.

  3. Excellent compatibility with common surfactants, biocides, and electrolytes across a broad pH range (3–11).

  4. Consistent batch-to-batch performance enabled by Ashland’s stringent GMP-controlled manufacturing process.

  5. Low foam generation and minimal impact on drying time, supporting efficient production and application workflows.

Typical Applications Of Ashland NATROSOL Plus 330 Hydroxyethylcellulose Thickener

  1. Architectural paints and interior/exterior latex wall coatings.

  2. Cement-based tile adhesives and thin-set mortars.

  3. Exterior insulation finishing systems (EIFS) base and finish coats.

  4. Water-based industrial maintenance coatings and primers.

  5. Grouts and self-leveling underlayments.

Specifications Of Ashland NATROSOL Plus 330 Hydroxyethylcellulose Thickener

Chemical TypeHydroxyethylcellulose (HEC), non-ionic ether polymer
Product FormFree-flowing white to off-white granular powder
AppearanceFree-flowing, odorless granules
Primary ApplicationsWater-based architectural coatings, cementitious mortars, EIFS
Key FeaturesHigh viscosity efficiency, excellent water retention, low foam, pH-stable
BenefitsImproved workability, reduced sag, enhanced open time, consistent film formation
pH Range (1% aqueous solution)6.0 – 8.5
SolubilityReadily dispersible and soluble in cold water; forms clear, viscous solutions


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