Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Ashland NATROSOL PLUS Hydroxyethylcellulose Thickener

Ashland NATROSOL PLUS Hydroxyethylcellulose Thickener is a high-performance, water-soluble polymer designed for superior viscosity control and suspension stability in personal care, pharmaceutical, and household formulations. It offers rapid hydration, excellent clarity, and robust rheology—enhancing texture, yield stress, and pumpability without compromising compatibility or sensory profile.
  • ashland natrosol plus hydroxyethylcellulose thickener_a39f86fb
  • ashland natrosol plus hydroxyethylcellulose thickener_a39f86fb

Features Of Ashland NATROSOL PLUS Hydroxyethylcellulose Thickener

  1. High-performance non-ionic thickener delivering excellent viscosity build and shear-thinning rheology.

  2. Enhanced water solubility and rapid dispersion with minimal lumping, even in cold water.

  3. Outstanding compatibility with electrolytes, surfactants, and common preservatives in formulated systems.

  4. Provides superior film-forming ability and improved sag resistance in vertical applications.

  5. Non-toxic, biodegradable, and compliant with major global regulatory frameworks including USP/NF and EP.

Typical Applications Of Ashland NATROSOL PLUS Hydroxyethylcellulose Thickener

  1. Architectural coatings (interior and exterior latex paints).

  2. Industrial maintenance coatings and protective primers.

  3. Tile adhesives and cement-based mortars.

  4. Personal care formulations including shampoos, conditioners, and hand soaps.

  5. Pharmaceutical suspensions and topical gels.

Specifications Of Ashland NATROSOL PLUS Hydroxyethylcellulose Thickener

Chemical TypeHydroxyethyl cellulose (HEC) — non-ionic polymer
Product FormFree-flowing white to off-white granular powder
AppearanceWhite to creamy white, odorless granules
Primary ApplicationsWater-based coatings, construction mortars, personal care, pharmaceuticals
Key FeaturesEasy dispersion, high clarity, low foam, pH-stable (3–11)
BenefitsImproved application properties, enhanced storage stability, reduced formulation complexity
SolubilityFreely soluble in cold water; insoluble in organic solvents
Regulatory StatusCompliant with USP/NF, EP, and FDA 21 CFR §172.870


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