High color strength and excellent tinting efficiency in both aqueous and solvent-based systems.
Outstanding lightfastness and weather resistance, meeting ISO 105-B02 (≥7) and ASTM D4303 standards.
Thermally stable up to 350°C, suitable for high-bake industrial coatings and polymer processing.
Non-toxic, heavy-metal-free formulation compliant with EN 71-3 and RoHS 2.0 directives.
Low oil absorption (~18–22 g/100g) enabling high pigment loading with optimal rheology control.
Architectural and industrial coatings, including exterior wall paints and metal primers.
Plastic coloration for PVC, polyolefins, and engineering thermoplastics.
Ceramic glazes and underglaze decorations requiring thermal stability during firing.
Concrete and mortar colorants for precast and ready-mix applications.
Printing inks for packaging and security printing where UV durability is critical.
| Chemical Type | Natural ochre-derived iron oxide (α-Fe₂O₃ dominant) |
| Product Form | Fine dry powder |
| Appearance | Free-flowing reddish-yellow granular powder |
| Primary Applications | Coatings, plastics, construction materials, ceramics |
| Key Features | Lightfast, weather-resistant, heat-stable, non-toxic |
| Particle Size (D50) | 0.8–1.2 μm |
| pH (5% aqueous slurry) | 6.5–7.5 |
| Volatile Content (105°C, 2h) | ≤0.5 wt% |
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E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China