High thermal stability up to 800 °C, ensuring color integrity during high-temperature processing.
Excellent lightfastness and weather resistance, maintaining hue and opacity under prolonged UV exposure.
Non-toxic, heavy-metal-free formulation compliant with global regulatory standards including EN 71-3 and RoHS.
Consistent particle size distribution for superior dispersion and uniform color development in diverse binders.
Low oil absorption (< 25 g/100g) enabling high loading capacity and improved formulation efficiency.
Architectural and industrial coatings requiring durable earth-tone pigmentation.
Ceramic glazes and clay-based bodies for consistent firing performance and natural sienna shade.
Plastic coloration for outdoor applications including PP, HDPE, and engineering thermoplastics.
Cementitious systems such as concrete pavers, stucco, and decorative mortars.
Artist-grade acrylics, oils, and watercolor pigments where archival stability and non-reactivity are critical.
| Chemical Type | Iron oxide hydroxide (α-FeOOH) based inorganic pigment |
| Product Form | Free-flowing dry powder |
| Appearance | Uniform yellowish-brown granular powder |
| Primary Applications | Coatings, plastics, ceramics, construction materials, artist pigments |
| Key Features | Heat stable, lightfast, non-toxic, low oil absorption, pH stable (4–10) |
| Particle Size (D50) | 0.8–1.2 µm |
| Bulk Density | 0.9–1.1 g/cm³ |
| VOC Content | Non-applicable (zero-VOC solid pigment) |
Contact With Us:
E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China