High thermal stability up to 800 °C, ensuring color integrity in high-temperature processing.
Excellent lightfastness and weather resistance, suitable for long-term outdoor exposure.
Non-toxic, heavy-metal-free formulation compliant with global regulatory standards including EN 71-3 and RoHS.
Consistent particle size distribution for uniform dispersion and optimal tinting strength.
Low oil absorption (18–22 g/100 g), enabling efficient pigment loading and improved rheology in binder systems.
Ceramic glazes and underglaze decorations requiring heat-stable brown hues.
Architectural coatings and façade paints exposed to UV and moisture.
Industrial powder coatings for metal substrates.
Concrete and cementitious coloring for precast and architectural concrete.
Plastic masterbatches for outdoor applications including automotive trims and construction profiles.
| Chemical Type | Natural iron oxide-based inorganic pigment (Fe₂O₃·H₂O modified) |
| Product Form | Fine dry powder |
| Appearance | Uniform reddish-brown granular powder |
| Primary Applications | Coatings, plastics, ceramics, concrete, and construction materials |
| Key Features | Heat stable, lightfast, non-bleeding, low volatility |
| Benefits | Color consistency, regulatory compliance, easy dispersion, minimal impact on polymer degradation |
| pH (10% aqueous slurry) | 6.5–7.5 |
| Volatile Matter (105 °C, 2 hrs) | ≤ 1.0 wt% |
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E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China