High-viscosity, water-soluble non-ionic polymer providing excellent thickening and rheology control in aqueous systems.
Outstanding salt tolerance and compatibility with a broad range of surfactants, electrolytes, and preservatives.
Provides superior film-forming ability and surface adhesion for enhanced suspension and stabilization performance.
Non-irritating and widely accepted in personal care formulations meeting global regulatory requirements (e.g., USP/NF, EP).
Consistent batch-to-batch performance due to Ashland’s stringent manufacturing controls and purification process.
Shampoos and conditioners for viscosity build-up and improved foam stability.
Body washes and liquid hand soaps requiring clarity, mildness, and efficient suspension of opacifiers or actives.
Water-based architectural coatings and interior paints as a rheology modifier and anti-sag agent.
Pharmaceutical suspensions and topical gels where pseudoplastic flow and bioadhesion are critical.
Industrial cleaning formulations requiring high-shear thinning and soil suspension capability.
| Chemical Type | Hydroxyethyl cellulose (HEC), non-ionic ether derivative of cellulose |
| Product Form | Free-flowing white to off-white granular powder |
| Appearance | White to creamy white granules, free from visible impurities |
| Viscosity (1% aqueous solution, 25°C, Brookfield RV, spindle #3, 6 rpm) | 22,000–28,000 cP |
| pH (1% aqueous solution) | 5.5–7.5 |
| Moisture Content (ASTM D280) | ≤ 8.0% |
| Solubility | Readily dispersible and fully soluble in cold water; forms clear, viscous solutions |
| Primary Applications | Personal care, pharmaceuticals, architectural coatings, industrial cleaners |
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E-mail: wangxingqiang@ericwchem.com
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