High-efficiency, non-ionic hydroxyethyl cellulose (HEC) thickener delivering excellent viscosity build and pseudoplastic rheology.
Exceptional water solubility with rapid dispersion and minimal lump formation, even in cold water.
Outstanding compatibility with electrolytes, surfactants, and common preservatives used in aqueous formulations.
Provides long-term viscosity stability and resistance to microbial degradation when properly preserved.
Enables improved suspension of pigments and solids, enhancing formulation robustness and shelf life.
Architectural coatings — interior and exterior latex paints for controlled flow, leveling, and sag resistance.
Industrial maintenance coatings — primers, enamels, and protective topcoats requiring high-shear thinning behavior.
Construction chemicals — tile adhesives, grouts, and cementitious renders where water retention and workability are critical.
Home care products — liquid detergents, all-purpose cleaners, and disinfectant sprays requiring clarity and stable viscosity.
Personal care — mild shampoos, body washes, and hand soaps where low-irritancy and salt tolerance are essential.
| Chemical Type | Non-ionic hydroxyethyl cellulose (HEC) |
| Product Form | Free-flowing white to off-white granular powder |
| Appearance | Free-flowing granules, no visible lumps or discoloration |
| Primary Applications | Water-based coatings, construction mortars, home care, and personal care formulations |
| Key Features | High thickening efficiency, cold-water dispersibility, electrolyte tolerance, pseudoplasticity |
| Benefits | Improved application properties, enhanced suspension, reduced formulation complexity, broad compatibility |
| pH Range (1% aqueous solution) | 5.0–8.0 |
| Viscosity (1% solution, 25°C, Brookfield RV, spindle #3, 12 rpm) | Approx. 3,000–4,500 cP |
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E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China