Enhanced rheology control in aqueous systems through associative thickening via hydrophobic interactions.
Improved sag resistance and anti-settling performance in high-solids formulations.
Excellent compatibility with surfactants, electrolytes, and common co-thickeners.
Non-ionic nature ensures broad pH stability (pH 3–12) without viscosity loss.
Easy dispersion and rapid hydration without requiring heat or high-shear mixing.
Architectural coatings — interior and exterior flat and low-sheen paints.
Industrial maintenance coatings — primers, topcoats, and protective finishes.
Construction adhesives and tile grouts — providing water retention and workability.
Oilfield cementing additives — enhancing slurry stability and pumpability.
Personal care gels and cleansers — delivering clear, non-tacky viscosity build.
| Chemical Type | Hydrophobically modified hydroxyethyl cellulose (HM-HEC) |
| Product Form | Free-flowing white to off-white powder |
| Appearance | Odorless, fine particulate powder |
| Primary Applications | Rheology modifier for water-based coatings, adhesives, and cementitious systems |
| Key Features | Associative thickener, non-ionic, surfactant-compatible, shear-thinning |
| Benefits | Improved leveling, spatter resistance, and storage stability |
| pH Stability Range | 3–12 |
| Solubility | Water-soluble; forms clear to slightly opalescent solutions |
Contact With Us:
E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China