Name: Ashland Natrosol HE10K Hydroxyethyl Cellulose
Brand: Guangzhou Eric Wei Chemical Co., Ltd.

Features Of Ashland Natrosol HE10K Hydroxyethyl Cellulose

Highly efficient thickener providing excellent viscosity build and pseudoplastic rheology in aqueous systems.
Outstanding salt tolerance and compatibility with common surfactants, electrolytes, and preservatives.
Non-ionic nature ensures broad pH stability (pH 2–12) and minimal sensitivity to water hardness.
Provides superior suspension capability for insoluble particles and long-term storage stability.
Easily dispersible with low gel lump formation during hydration, enabling simplified manufacturing processes.

Typical Applications Of Ashland Natrosol HE10K Hydroxyethyl Cellulose

Architectural coatings — interior and exterior latex paints requiring sag resistance and brushability.
Home care formulations — liquid detergents, all-purpose cleaners, and dishwashing liquids.
Personal care products — shampoos, body washes, and hand soaps requiring mild rheology control.
Agrochemical suspensions — SC (suspension concentrate) and SE (suspo-emulsion) formulations.
Construction chemicals — tile adhesives, grouts, and self-leveling underlayments.

Chemical Type	Non-ionic hydroxyethyl cellulose ether
Product Form	Free-flowing white to off-white granular powder
Appearance	Free-flowing, odorless granules
Primary Applications	Thickener, rheology modifier, stabilizer, and suspension agent
Key Features	High molecular weight, low solution viscosity at high concentration, excellent film-forming ability
Benefits	Improved application properties, enhanced shelf-life, reduced formulation complexity
pH of 1% Aqueous Solution (25°C)	6.0 – 8.5
Moisture Content (max)	5.0% w/w

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E-mail: wangxingqiang@ericwchem.com
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