Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Ashland Natrosol Plus Hydrophobically Modified hydroxyethylcellulose Thickener

Ashland Natrosol Plus is a hydrophobically modified hydroxyethylcellulose (HMHEC) thickener delivering superior rheology control, excellent water retention, and enhanced compatibility with surfactants and electrolytes in demanding aqueous formulations like paints, coatings, and personal care products.
  • ashland natrosol plus hydrophobically modified hydroxyethylcellulose thickener_c06e9216
  • ashland natrosol plus hydrophobically modified hydroxyethylcellulose thickener_c06e9216

Features Of Ashland Natrosol Plus Hydrophobically Modified hydroxyethylcellulose Thickener

  1. Enhanced rheology control with superior shear-thinning behavior for improved application and leveling.

  2. Outstanding water retention in cementitious and gypsum-based systems, reducing cracking and improving workability.

  3. Hydrophobic modification provides improved compatibility with surfactants and enhanced resistance to enzymatic degradation.

  4. High thickening efficiency at low dosage levels, enabling cost-effective formulation optimization.

  5. Excellent compatibility with a broad range of electrolytes, biocides, and other common additives in industrial formulations.

Typical Applications Of Ashland Natrosol Plus Hydrophobically Modified hydroxyethylcellulose Thickener

  1. Water-based architectural coatings (interior and exterior paints).

  2. Cement-based tile adhesives and self-leveling underlayments.

  3. Gypsum plasters and joint compounds.

  4. Industrial cleaning formulations requiring viscosity stability and suspension performance.

  5. Personal care gels and aqueous cosmetic emulsions.

Specifications Of Ashland Natrosol Plus Hydrophobically Modified hydroxyethylcellulose Thickener

Chemical TypeHydrophobically modified hydroxyethylcellulose (HM-HEC)
Product FormWhite to off-white free-flowing powder
AppearanceFree-flowing granular or powdered solid
Primary ApplicationsArchitectural coatings, construction mortars, personal care, industrial cleaners
Key FeaturesNon-ionic, water-soluble, enzyme-resistant, surfactant-compatible
BenefitsImproved sag resistance, extended open time, enhanced film formation, reduced water migration
pH Range (1% aqueous solution)5.0–8.0
SolubilityReadily dispersible and soluble in cold water


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