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High chroma orange shade with excellent brightness and clean hue.
Outstanding thermal stability suitable for high-temperature processing up to 240 °C.
Good lightfastness and weather resistance in demanding outdoor applications.
Excellent dispersibility in both solvent-based and water-based systems.
Compliant with major global regulatory frameworks including REACH and FDA indirect food contact requirements (where applicable).
Automotive coatings, including basecoats and clearcoat systems.
Plastic coloration for polyolefins, ABS, and engineering thermoplastics.
Industrial coil coatings requiring durability and gloss retention.
High-performance inks for packaging and decorative printing.
Architectural and protective coatings for façades and metal structures.
| Chemical Type | Azo pigment (disazo) |
| Product Form | Free-flowing powder |
| Appearance | Orange-red free-flowing powder |
| Primary Applications | Coatings, plastics, inks |
| Key Features | High tinctorial strength, good heat stability, low dusting |
| Benefits | Consistent batch-to-batch color match, efficient dispersion, reduced formulation complexity |
| Regulatory Status | REACH registered; compliant with EU Directive 2002/72/EC for food-contact plastics (subject to specific migration limits) |
Q1: What are the primary application areas for Novoperm Orange H5G 70 pigment?
A: Novoperm Orange H5G 70 is widely used in high-performance industrial coatings, automotive refinish systems, and engineering plastics where excellent lightfastness, thermal stability, and clean orange hue are required. It is also suitable for selected ink formulations demanding strong tinting strength and dispersion stability.
Q2: How does Novoperm Orange H5G 70 compare to other orange pigments in terms of heat stability?
A: This pigment exhibits very good thermal stability, making it suitable for processing conditions encountered in polyolefin and polyester melt compounding, as well as baking finishes up to approximately 200 °C. Its performance exceeds many conventional azo-based orange pigments, particularly under prolonged thermal stress.
Q3: Is Novoperm Orange H5G 70 suitable for use in food-contact plastics?
A: Novoperm Orange H5G 70 is not certified for direct food-contact applications. While it meets general industrial safety and handling requirements, its regulatory status for food-contact compliance varies by region and formulation—users must conduct full regulatory assessment and obtain appropriate documentation before considering such use.
Q4: What dispersion characteristics should be expected during processing?
A: The pigment is supplied in a standardized, pre-treated form optimized for efficient wetting and dispersion in both solvent-borne and water-borne systems. Achieving optimal color development typically requires moderate shear energy during milling or homogenization, and dosage generally ranges from 0.1% to 2% by weight depending on the desired shade intensity and medium opacity.
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E-mail: wangxingqiang@ericwchem.com
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Building A1, Jiete Industrial Park, Huangpu District, Guangzhou City, Guangdong Province, China
