High heat resistance – withstands 300℃/5min high-temperature processing
Excellent light & weather resistance – lightfastness 8, long-lasting outdoor color
Non-migration & non-bleeding – no contamination, stable dimension
Efficient yellow-neutralizing whitening – eliminates yellow tint, avoids metamerism
Food-contact safe – complies with FDA, RoHS, EN71
Plastics industry – PP/PE/ABS/PS, extrusion, injection, blow molding, masterbatches
Coating systems – powder coatings, architectural, decorative, industrial coatings
Printing inks – flexo, gravure, screen printing inks
Daily chemicals & arts – cosmetics, artist pigments, leather, paper
Filler whitening – ores, fillers, white product correction
| Brand | Holliday |
| Product Type | Ultramarine Violet Inorganic Pigment |
| Shade | Blue-Shade Violet |
| Color Index | P.V.15 / 77007 |
| Heat Resistance | 300℃ (5min) |
| Light Resistance | Grade 8 |
| Alkali Resistance | Excellent |
| Acid Resistance | Poor |
| Dispersion | Excellent |
| Migration | Non-Migration |
Q1: What distinguishes Holliday Violet 11 from other ultramarine violets?
A: Holliday Violet 11 is specifically formulated to deliver a clean, UK-standard blue-shade violet hue—distinct from redder or greener ultramarine violet variants—offering enhanced chroma and consistency in light- and heat-sensitive applications such as decorative coatings and artist materials.
Q2: Is Holliday Violet 11 suitable for use in water-based systems?
A: Yes, Holliday Violet 11 exhibits good dispersibility and stability in aqueous media, including acrylic emulsions and waterborne architectural paints, though optimal performance requires proper wetting and high-shear dispersion during formulation.
Q3: How does this pigment perform under UV exposure and elevated temperatures?
A: As an ultramarine-based pigment, Holliday Violet 11 offers moderate UV resistance but is not recommended for prolonged outdoor exposure without protective overcoats; it retains colour integrity up to approximately 180°C in short-term processing, though extended thermal stress may lead to partial desulphurisation and shade shift.
Q4: Can Holliday Violet 11 be used in food-contact coatings?
A: Holliday Violet 11 is not approved for direct food-contact applications; it is intended for non-food industrial and decorative uses only. Formulators requiring food-safe colorants should select pigments compliant with relevant food-contact regulations and obtain full regulatory documentation prior to use.
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E-mail: wangxingqiang@ericwchem.com
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