Guangzhou Eric Wei Chemical Co., Ltd.
Guangzhou Eric Wei Chemical Co., Ltd.

Wella ZV-M12 Fluorescent Pigment

Wella ZV-M12 Fluorescent Pigment is a high-performance, solvent-stable fluorescent colorant from Wella’s ZV series. Engineered for vivid daylight fluorescence and UV response, it offers excellent dispersion, thermal stability up to 220°C, and compatibility with PVC, PS, ABS, and coatings. Ideal for safety signage, packaging, and artistic applications requiring intense, durable luminescence.
  • wella zv m12 fluorescent pigment_0d24e98d
  • wella zv m12 fluorescent pigment_0d24e98d

Features Of Wella ZV-M12 Fluorescent Pigment

  1. High-intensity fluorescence under UV-A (365 nm) and visible blue light excitation.

  2. Excellent thermal stability up to 220°C, suitable for high-temperature processing.

  3. Good compatibility with acrylic, polyester, and polyurethane resin systems.

  4. Low migration tendency in polymer matrices, ensuring long-term color fidelity.

  5. Non-hazardous formulation compliant with REACH Annex XVII and RoHS 2.0 directives.

Typical Applications Of Wella ZV-M12 Fluorescent Pigment

  1. Security printing in banknotes, certificates, and tax stamps.

  2. UV-responsive inks for packaging authentication and brand protection.

  3. Fluorescent coatings for industrial safety signage and emergency egress markings.

  4. Special-effect masterbatches for automotive interior trim and consumer electronics housings.

  5. High-visibility additives in textile printing pastes for sportswear and workwear.

Specifications Of Wella ZV-M12 Fluorescent Pigment

Chemical TypeOrganic fluorescent dye dispersed in inert polymeric carrier
Product FormFree-flowing fine powder
AppearanceYellowish-green powder (dry), vivid green-yellow fluorescence under UV
Primary ApplicationsPlastics, inks, coatings, and masterbatches
Key FeaturesUV-stable, non-bleeding, solvent-resistant
BenefitsEasy dispersion, low dosage requirement (0.2–1.5 wt%), consistent batch-to-batch performance
Storage ConditionsKeep sealed in cool, dry place away from direct sunlight
Regulatory StatusCompliant with EU REACH, RoHS 2.0, and FDA 21 CFR 178.3290 (indirect food contact)


Wella ZV-M12 Fluorescent Pigment – Frequently Asked Questions (FAQ)

Q1: What types of polymer systems is Wella ZV-M12 compatible with?

A: Wella ZV-M12 is formulated for compatibility with a broad range of thermoplastics and thermosets, including ABS, PS, PVC, PET, and acrylics. It demonstrates good thermal stability during standard extrusion and injection molding processes, though optimal dispersion may require pre-mixing or masterbatch dilution depending on the base resin.


Q2: How does Wella ZV-M12 perform under UV exposure and outdoor weathering?

A: As a fluorescent pigment, Wella ZV-M12 delivers strong visible fluorescence under UV-A light (365 nm), but its long-term photostability is moderate. Prolonged direct UV exposure or harsh outdoor conditions may lead to gradual fluorescence attenuation; therefore, it is recommended for indoor applications or where UV stabilizers are co-formulated.


Q3: What is the recommended dosage range for achieving optimal fluorescence intensity?

A: Fluorescence intensity increases with concentration, but saturation and potential agglomeration can occur at higher loadings. Wella ZV-M12 is typically used at low concentrations—generally ranging from 0.1% to 2% by weight in the final polymer matrix—depending on substrate transparency, desired brightness, and processing method.


Q4: Is Wella ZV-M12 suitable for food-contact or medical-grade applications?

A: Wella ZV-M12 is not certified for direct food contact or implantable medical devices. It is intended for general industrial and decorative applications. Customers requiring regulatory compliance for specific end uses must conduct their own testing and verification per applicable regional requirements.



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